Inspired by the bravado we show the world through social media, the veneration of social status–fake or real–is the theme for Conflict of Ego’s ‘Not in Vain’ collection. With prints inspired by the old aristocracy and stained glass windows, the label looked into religion and churches with a spiritual view that it’s good to have a belief in something, in order to attract good energy. The women wearing this collection, like the women of Instagram, adore the world’s adoration and know no limits.
Too much is never enough. A colour palette of gold, azure blue, bordeaux, black, with shots of purple empowers. Fabrics like silk crepe satin and cotton jersey transgress high/low boundaries. Signature high-waist trousers, wide-leg pants, ornate silk gowns, and interlocking silk shirts, covered buckles, and checkered prints are used to emulate winning. The Virgin Mary featured in the collection, symbolises love and purity, showing that although this life is full of bravado, it’s still an innocent life. Not in Vain.
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