Barely a month ago, we have all generously celebrated the Earth Day (22nd of April) – mostly via our tremendous social media presence (whether you urged your followers to dump less plastic in the ocean on Instagram story, or shared a heart breaking post on Facebook). Sarcasm aside (and if you did plant a tree that day cuddos to you), living a waste free life is a goal our modern lifestyle hardly allows. Choices we make, especially when it comes to shopping experience, scarcely (and sadly) involve a mindful decision towards sustainability. 

Fast fashion has had a great impact on general waste we make as a human race. It is not hard to guess that your ultimate shopping spree at an extremely low price range will not last : first of all, in terms of quality which fast fashion brands usually lack of and well – your spike of interest once a certain trend is overused by every corner of influencers’ feed. Once we are done with our decently ‘new’ purchases, hopefully in order to unload our conscious we might donate the pieces to charity, but hear this: how are the low quality products are suppose to be put to use? More so, it is estimated that only 1% of our clothing is ultimately recycled[1] into new garments because of the complexity in fabrics which are dominated by polyester-type material.  

If this alone did not make you anxious about the questionably cheap stores that pop in city centres like mushrooms, simply break down the price of your garment. Divide the cost by the images of employees in vulnerable working conditions, everyone that needs to be paid in the supply chain, plus the shipment. Not too hard to guess that someone along the line is getting underpaid. If a term modern slavery does not ring a bell, unfortunately it’s still there. [2]        

Many will argue that affordable fashion can only be accessed through certain chainstores. Adopting a different mindset when it comes to ‘saving’ while purchasing new items is something that we as a society need to work on. Think thrifting and second-hand, valuable vintage and fixing what you already have. Going through family closets and revising your own. Invest in staple pieces that will actually last if frequent shopping is not something you are willing to sacrifice for the greater good. Start small, ditch fast fashion and plastic straws for now.


By Masha Nova[3]

Discover our #CUT2LAST range of eco-friendly pieces, sustainably sourced from high quality and up-cycled fabrics.




Back to top arrow