Tear it open and at its core, Conflict of Ego is a philosophy clothed by a brand. Every collection bleeds a socio-political topic, close to the designer’s heart. Using design and aesthetic to telegraph evocative messages to provoke thought, the brand looks to, quite literally, ‘embody’ through design, cut, and textile.

Ultimately aiming to empower people to make an entrance to be remembered and clothing which will last #CUT2LAST

Alanna, the designer behind the label, has a strong focus on serving the complex and volatile ego of women to celebrate difference, fight for unity and support each other across their various industries through the fundamentals of fashion. But most importantly COE is committed to not destroying our planet in the process. 

Conflict of Ego chews up and spits out the mundane concept of a brand, it is the fabric that weaves our lives, the cultural and social visage we wear to form our own expressions, our own voices, our own being.

“Different” but wearable. – COE is cut, stitched and suited for all moods.

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