Inspired by Socio-Political Movements
Tear it open and at its core, Conflict of Ego by Alanna Wain is a philosophy clothed by a brand. Every collection bleeds a socio-movement, close to the designer’s heart.
Designed to Empower
Each collectable piece is ultimately designed to empower people. Make an entrance to be remembered – start a conversation in clothing that is #CUT2LAST.
Metaphors and Messages
Conflict of Ego uses design and aesthetic to telegraph evocative messages and provoke thought. The brand looks to, quite literally, ‘embody’ through design, cut, and textile.
Inspired by Formula One – winning is a state of mind 
The Self-Love Collection – created with feminist Artist Alexa Piqué Judged and labelled – ‘Insert Logo’ offer the invitation Stay Brutal – stay true to yourself and what you believe in.
Committed to our Carbon Footprint
Each season, we’re committed to lowering our carbon footprint. We’ve recently changed all of our Tees to be made from Organic Cotton. We up-cycle silk and design prints which reduce fabric waste and consumption when manufactured. We’re introducing more recycled fabrics in our collections each season.
We Support Slow Fashion
Quality is very important to us – we support the Slow Fashion movement. We want our pieces to last; to be loved and to be worn over and over again. We want our silks to be hanging in a Vintage store one day.
Founded by Alanna Wain
Alanna, the designer behind the label, has a strong focus on serving the complex and volatile ego’s of women to celebrate difference, fight for unity and support each other across their various industries through the fundamentals of Art and Design.
